Chanel, Boucheron, Bulgari, Tiffany, US Polo, H&M, Levi's, Adidas, Fila, John Hardy, Omega watches, Lime, Tory Burch
Learn by cases how to reach $1.000–$8.000 per shoot
. If small-town work doesn’t fulfill your ambitions and you’re striving for something greater, it’s time to make a move
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Working with brands is less about creativity and more about building a reliable source of income.
Mentorship Program by Natalie Kogan
I’ve shared examples of shoots earning $1,500, $5,000, and $8,000. Brand projects provide funds to invest in personal creative projects, raising your status as a photographer. For example, I’ve held my own exhibition in New York.
Natalie Kogan
Work with Chanel, Boucheron, Bulgari, Tiffany, US Polo, H&M, Levi's, Adidas, Fila, John Hardy, Omega watches, Lime, Tory Burch.
• Moved to New York after receiving a talent visa, live in Manhattan working only in my profession. • 17 years in the industry • Publications in international editions Vogue Italy, Vogue Portugal, Vogue Hong Kong, Harper's Bazaar, Elle, GQ, Esquire, Glamour, Marie Claire, L'officiel, Tatler, Cosmopolitan. • Personal exhibitions in different countries of the world. • Shooting with celebrities and top models.
17+ years
In industry
$8.000
Price for Fila shoot
Trusted by 30 top brands
My shoots
From magazine covers and personal projects. Swipe →
WEEK 1 —Overview on e-com niche. Main knowledge and principles of work
Additional Materials:
Example of how to invite and collaborate with make-up/hair artist or model to a shoot
What We’ll Cover:
Why to work with brands
What types of brands to work with
Where to find a brand to work with. Get connected and what to discuss regarding a project
Mistakes to avoid
Example of my mood boards for brands
How I gained access to brands
3 ways to find brands to collaborate with
Proven strategies
My way of building contacts and working towards larger brands
in the future
4 ways to search brands to work with
breakdown and listing
WEEK 2 —Practice with common requirements for a studio shoot
Studio. Basics. (pdf/video/practice). Choosing a studio. Safety techniques. Monoblock.
Key moments of working, synchronization with the camera. Light setups. shoot in the camera or in a laptop.
Less is more. Focus on main steps, so with time you’ll add more features on that.
How to pick an example & references, organize a process.
Conf call: Present you project with step by step plan (References, place, equipment, model, clothes, number of looks)
Showcasing the result, review, feedbacks. What to pay attention to. Emotions from the process.
Collaborate with other artists, grow together
5 light setups
for the shoot
+ Checklist for working in a studio
Examples of messages for collaborations
– how and what to write to people
How to make the modeling agency cover the cost
How to negotiate sharing the studio rental cost with the client /
Examples of a project presentation
What to pay attention to
Student's work:
WEEK 3 —Studio shoot with kids & props and why do you need it
Self work: do research, find small brands and make them an offer with an example of your work. (Instagram/App)
Self Practice. Make a shoot.
The specificity of shoots with kids. How does it affect the process? Main moments to know and be ready for. How to pick an example & references, studio and organize a process.
Shoot with a playback. What is it for and why do you need it?
Offline session in the studio for those in New York (+ video from that class)
Conf call: Present your project with a step by step plan (References, place, equipment, model, clothes, number of looks, list of props and timeline.
Showcasing the result, review, feedbacks. What to pay attention to. Emotions from the process. What to fix.
Examples of shoots with children
/product photograph
Example of brand communication
How to become a photographer people want to work with
Networking: How to build connections
WEEK 4 —Practice for an outdoor shoot + Capture One
Registering on Swipe cast, reaching to brands in social media
Capture One. How to impress clients with ready-to-use images at the end of the shooting day.
Self Practice. Make a shoot
Reinforce your skills. Think and plan ahead. Understand all the components and logic. Keep in mind everything that affects the process and your result. Basic organization skills.
Outdoor shoot. Basics. (pdf/video/practice). Choosing a location. What to think about. Monoblock. Key moments of working, the rules of Nyc
Conf call: Present you project with step by step plan (References, place, equipment, model, clothes, number of looks)
Showcasing the result, review, feedbacks. What to pay attention to. Emotions from the process. Were there any difficulties?
Self work: do research, find small brands and make them an offer with an example of your work
Use feedback to refine your approach and convert leads into long-term clients
Tie up loose ends. Finalize ongoing projects and outstanding tasks.
Focused on finding clients
Update your portfolio with the shoots we done and work on your personal branding
Case study: Shoot worth $8,000
How to deliver files, do a back up to a client's hard drive
Export raw and files for digital usage
Engage through direct outreach
emails, apps, social media
Instagram review & how to design/rearrange it
—WEEK 6 Moneymaking. Further steps. Check-call with the results of your work and research
Goal:
Spend this week dedicated to growing your client base and perfecting your client acquisition techniques
As a result
You will discover how to work with brands and shoot for them Goal: to start shooting for a high check
Make your best work in your portfolio
Will organize a shoot with a team
Raise your prices
You will learn to work with higher-level clients. Begin to build a path to working less and not having a drop in income
Repackage your portfolio, self-presentation
Review your sales, price list, communication with clients and attitude to work
Reach out to people on your networking list
New photographers, top-brands
Student's work:
How much can brands pay ➝
Examples from my experience
Shot for two days, earning $5,000
Pretty Little Things
Fila Shoot - $8,000
shoot took place on a private jet
Half-day shoot for $1,000
6-week course to improve your photography level & earn income from photo shoots with brands
July 1: start of the programm
Immediately after prepayment - you receive assignments to prepare for course
You watch lessons, participate in calls, write to brands, conduct filming & attend master classes
12 August: The end of the program
Access to lessons remains for another half year. Moving forward according to the planned strategy
learners who have gone through the training and loved the journey!
People who will study and practice
Victorio L
Photographer
MoE P
Photographer
Alonso Pradenas
Photographer
Andrew SJ
Photographer
Olesya N
Photographer
Syd Task
I’ve only been shooting for about a year
Marina
Photographer
Anastasia
I’ve been photographing non-stop for two years now.
Reviews
"The work you do while you procrastinate is probably the work you should be doing for the rest of your life"
Natalie Kogan
"The work you do while you procrastinate is probably the work you should be doing for the rest of your life"
Natalie Kogan
"The work you do while you procrastinate is probably the work you should be doing for the rest of your life"
Natalie Kogan
"The work you do while you procrastinate is probably the work
Natalie Kogan
"The work you do while you procrastinate is probably the work
Natalie Kogan
"The work you do while you procrastinate is probably the work
Natalie Kogan
Incredible photoshoots crafted with their own hands – many of them stepping into a studio for the first time ever!
what they’ve achieved!
🙋♀️ Dream of shooting like a pro? Let’s make it happen!
Plans & Prices Prices are based on a 12-week plan
Self-study
$ 3000 $ 2590
Access to all recorded classes. available for 4 months.
Access to the group chat with all the participants (Communication with other students, sharing additional information or inspiration. No detailed answers directly).
Weekly calls – answering your questions, reviewing your shoots, discussing your ideas on photography. No homework checks.
Prices are based on a 12-week plan
Access to all live recorded classes for 12 months.
Access to the WhatsApp group chat with all the participants. A dedicated chat where you can ask me any questions and receive detailed answers.
+ Weekly 6 live calls offer a unique opportunity to connect, learn, and gain insights directly from me.
Private weekly one on one call with me to review assignments, receive feedback, and ask any questions.
Premium support. Text me directly any questions
3 organized practical shootings
+1 personal
Prices are based on a 12-week plan
$ 7700 $ 6900
Personal support
$ 5000 $ 4490
$374 / week
$215 / week
$575 / week
Group learning
Access to all live recorded classes for 6 months.
Access to the WhatsApp group chat with all the participants. A dedicated chat where you can ask me any questions and receive detailed answers.
+ Weekly 6 live calls offer a unique opportunity to connect, learn, and gain insights directly from me.
3 organized practical shootings
Homework with feedback from me +2 shootings on your own for practice