Знакомство
Стратегическая сессия – это пошаговый разбор вашей ситуации.
Наша цель – помочь найти проблемные места и определить точки роста для выхода на новый уровень доходов. Удачи!
Наша цель – помочь найти проблемные места и определить точки роста для выхода на новый уровень доходов. Удачи!
Тестирование компетенций
Смысл этого блока: оценить эффективность работы шести компетенций и определиться с развитием в каждой из сфер
Разбор фотографий и портфолио
Смысл этого блока: проанализировать и дать экспертную оценку, предоставленному вами тексту
Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.
Инструменты роста
Смысл этого блока – выбрать и обсудить инструменты, которые помогут в профессиональном развитии.
Отметь красным цветом инструменты, которые необходимо будет внедрить в первую очередь. Желтым цветом отметь другие важные для внедрения инструменты. Зеленым цветом отметь инструменты, которые полезно будет внедрить в будущем
Отметь красным цветом инструменты, которые необходимо будет внедрить в первую очередь. Желтым цветом отметь другие важные для внедрения инструменты. Зеленым цветом отметь инструменты, которые полезно будет внедрить в будущем
Заработок на фото
Внедрить сюда калькулятор заработка на съёмках
📸 Калькулятор дохода фотографаРазложи действия → пойми результат. Этот блок помогает оценить текущую эффективность и увидеть точки роста.
💎 Итоговый доход фотографа (при заданных конверсиях)= Оценка по переговорам или предложениям × Средний чек
Показатель | Значение (пример) |
📅 Количество съёмочных дней в месяц | 10 |
💰 Средний чек за съёмку, руб | 20 000 |
🤝 Количество переговоров с клиентами | 25 |
📬 Отправлено предложений о съёмках / сообщений | 40 |
Метрика | Расчёт | Результат |
✅ Фактическая выручка за месяц | Съёмки × Средний чек | 10 × 20 000 = 200 000 ₽ |
📊 Конверсия из переговоров в съёмки | 30% (задано фиксированно) | 25 × 30% = 7.5 съёмок ≈ 8 |
📬 Конверсия из отправленных предложений | 8% (задано фиксированно) | 40 × 8% = 3.2 съёмки ≈ 3 |
📉 Потенциальный максимум при текущей активности | Макс из двух выше | 8 съёмок × 20 000 = 160 000 ₽ |
💎 Итоговый доход фотографа (при заданных конверсиях)= Оценка по переговорам или предложениям × Средний чек
➡ 8 × 20 000 = 160 000 ₽
Пошаговый план действий
Что делать
Внедрение
Суть блока – оценить риски и преимущества внедрения для определения наиболее эффективного способа с самым коротким сроком достижения результата
Start Working with Brands & Earn $1.000–$8.000 per shoot
Working with brands is less about creativity and more about building a reliable source of income.
This mentorship is for you if you want to:
Adopt my experience of working with top brands
Chanel, Boucheron, Bulgari, Tiffany, US Polo, H&M, Levi's, Adidas, Fila, John Hardy, Omega watches, Lime, Tory Burch
Learn by cases how to reach $1.000–$8.000 per shoot
. If small-town work doesn’t fulfill your ambitions and you’re striving for something greater, it’s time to make a move
Get Immediate Professional Feedback
Working with brands is less about creativity and more about building a reliable source of income.
Natalie Kogan
Work with Chanel, Boucheron, Bulgari, Tiffany, US Polo, H&M, Levi's, Adidas, Fila, John Hardy, Omega watches, Lime, Tory Burch.
• Moved to New York after receiving a talent visa, live in Manhattan working only in my profession.
• 17 years in the industry
• Publications in international editions Vogue Italy, Vogue Portugal, Vogue Hong Kong, Harper's Bazaar, Elle, GQ, Esquire, Glamour, Marie Claire, L'officiel, Tatler, Cosmopolitan.
• Personal exhibitions in different countries of the world.
• Shooting with celebrities and top models.
• 17 years in the industry
• Publications in international editions Vogue Italy, Vogue Portugal, Vogue Hong Kong, Harper's Bazaar, Elle, GQ, Esquire, Glamour, Marie Claire, L'officiel, Tatler, Cosmopolitan.
• Personal exhibitions in different countries of the world.
• Shooting with celebrities and top models.
- 17+ years
In industry - $8.000
Price for Fila shoot - Trusted by
30 top brands
My shoots
From magazine covers and personal projects. Swipe →
WEEK 1
— Overview on e-com niche. Main knowledge and principles of work
— Overview on e-com niche. Main knowledge and principles of work
Additional Materials:
- Example of how to invite and collaborate with make-up/hair artist or model to a shoot
What We’ll Cover:
- Why to work with brands
- What types of brands to work with
- Where to find a brand to work with. Get connected and what to discuss regarding a project
- Mistakes to avoid
Example of my mood boards for brands
How I gained access to brands
3 ways to find brands to collaborate with
Proven strategies
My way of building contacts and working towards larger brands
in the future
4 ways to search brands to work with
breakdown and listing
WEEK 2
— Practice with common requirements for a studio shoot
— Practice with common requirements for a studio shoot
- Studio. Basics. (pdf/video/practice). Choosing a studio. Safety techniques. Monoblock.
- Key moments of working, synchronization with the camera. Light setups. shoot in the camera or in a laptop.
- Less is more. Focus on main steps, so with time you’ll add more features on that.
- How to pick an example & references, organize a process.
- Conf call: Present you project with step by step plan (References, place, equipment, model, clothes, number of looks)
- Showcasing the result, review, feedbacks. What to pay attention to. Emotions from the process.
- Collaborate with other artists, grow together
5 light setups
for the shoot
+ Checklist for working in a studio
+ Checklist for working in a studio
Examples of messages for collaborations
– how and what to write to people
How to make the modeling agency cover the cost
How to negotiate sharing the studio rental cost with the client /
Examples of a project presentation
What to pay attention to
Student's work:
WEEK 3
— Studio shoot with kids & props and why do you need it
— Studio shoot with kids & props and why do you need it
Self work: do research, find small brands and make them an offer with an example of your work. (Instagram/App)
Self Practice. Make a shoot.
Self Practice. Make a shoot.
- The specificity of shoots with kids. How does it affect the process? Main moments to know and be ready for. How to pick an example & references, studio and organize a process.
- Shoot with a playback. What is it for and why do you need it?
Offline session in the studio for those in New York
(+ video from that class)
- Conf call: Present your project with a step by step plan (References, place, equipment, model, clothes, number of looks, list of props and timeline.
- Showcasing the result, review, feedbacks. What to pay attention to. Emotions from the process. What to fix.
Examples of shoots with children
/product photograph
Example of brand communication
How to become a photographer people want to work with
Networking: How to build connections
WEEK 4
— Practice for an outdoor shoot + Capture One
— Practice for an outdoor shoot + Capture One
Registering on Swipe cast, reaching to brands in social media
Self Practice. Make a shoot
- Capture One. How to impress clients with ready-to-use images at the end of the shooting day.
Self Practice. Make a shoot
- Reinforce your skills. Think and plan ahead. Understand all the components and logic. Keep in mind everything that affects the process and your result. Basic organization skills.
- Outdoor shoot. Basics. (pdf/video/practice). Choosing a location. What to think about. Monoblock. Key moments of working, the rules of Nyc
- Conf call: Present you project with step by step plan (References, place, equipment, model, clothes, number of looks)
- Showcasing the result, review, feedbacks. What to pay attention to. Emotions from the process. Were there any difficulties?
Self work: do research, find small brands and make them an offer with an example of your work
Examples of my outdoor shoots
+Checklist for preparing for an outdoor shoot
How to organize a team and work process
Portfolio review & how to adapt it for brands
Instagram review & how to design/rearrange it
Student's work:
- Use feedback to refine your approach and convert leads into long-term clients
- Tie up loose ends. Finalize ongoing projects and outstanding tasks.
- Focused on finding clients
- Update your portfolio with the shoots we done and work on your personal branding
Case study: Shoot worth $8,000
How to deliver files, do a back up to a client's hard drive
Export raw and files for digital usage
Engage through direct outreach
emails, apps, social media
Instagram review & how to design/rearrange it
— WEEK 6
Moneymaking. Further steps. Check-call with the results of your work and research
Moneymaking. Further steps. Check-call with the results of your work and research
Goal:
- Spend this week dedicated to growing your client base and perfecting your client acquisition techniques
As a result
You will discover how to work with brands and shoot for them
Goal: to start shooting for a high check
Goal: to start shooting for a high check
Make your best work in your portfolio
Will organize a shoot with a team
Raise your prices
You will learn to work with higher-level clients. Begin to build a path to working less and not having a drop in income
Repackage your portfolio, self-presentation
Review your sales, price list, communication with clients and attitude to work
Reach out to people on your networking list
New photographers, top-brands
Student's work:
How much can brands pay ➝
Examples from my experience
Shot for two days, earning $5,000
Pretty Little Things
Fila Shoot - $8,000
shoot took place on a private jet
Half-day shoot for $1,000
Reviews
Incredible photoshoots crafted with their own hands – many of them stepping into a studio for the first time ever!
what they’ve achieved!
🙋♀️ Dream of shooting like a pro? Let’s make it happen!
Plans & Prices
Prices are based on a 12-week plan
Prices are based on a 12-week plan
Self-study
$ 3000 $ 2590
- Access to all recorded classes. available for 4 months.
- Access to the group chat with all the participants (Communication with other students, sharing additional information or inspiration. No detailed answers directly).
Weekly calls – answering your questions, reviewing your shoots, discussing your ideas on photography.
No homework checks.
Prices are based on a 12-week plan
- Access to all live recorded classes for 12 months.
- Access to the WhatsApp group chat with all the participants. A dedicated chat where you can ask me any questions and receive detailed answers.
- + Weekly 6 live calls offer a unique opportunity to connect, learn, and gain insights directly from me.
- Private weekly one on one call with me to review assignments, receive feedback, and ask any questions.
- Premium support. Text me directly any questions
- 3 organized practical shootings
- +1 personal
Prices are based on a 12-week plan
$ 7700 $ 6900
Personal support
$374 / week
$215 / week
$575 / week
Group learning
- Access to all live recorded classes for 6 months.
- Access to the WhatsApp group chat with all the participants. A dedicated chat where you can ask me any questions and receive detailed answers.
- + Weekly 6 live calls offer a unique opportunity to connect, learn, and gain insights directly from me.
- 3 organized practical shootings
Homework with feedback from me
+2 shootings on your own for practice
Prices are based on a 12-week plan
⏰ Time left before prices increase
Venmo: @Natalie-Kogan-1
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How many brand-shootings
does it take to recoup the cost of mentorship? ❤️
brand budget
⚡ Group participation
⚡ Personal
$800
(common price)
(common price)
5 photoshoot
7 photoshoot
$1200
4
6
$1700
3
4
$2500+
<2
2
The cost of training includes
- 3 organized shootings
of 6 hours eachWith children, outdoors and in the studioAll those shoots that brands do. For shooting their collections, which come out at least 4 times every year - Professional models, stylist & make-up artistLearn to work in a teamWe create an atmosphere of real service and shooting
- Analysis of each shoot. Preparation for it beforeNew, professional portfolio shoots, approved by me at every stage
- Tasks to find clients and a general working atmosphere in which it is impossible not to actGeneral chat, community, support, analysis of difficultiesAlready during the program, you will write to brands and offer your work
You will move from a dead point, break through the glass ceiling
and take responsibility for achieving your goals
