Week 6. How to Grow Your Brand as a Photographer on Instagram

WEEK 6
How to Grow Your Brand as a Photographer on Instagram

Feel free to speed up the video and watch it in full screen — just use the settings

In this video

You’ll learn why growing as a photographer today is not just about showing your work, but also about sharing your personality and process. Visual storytelling through your daily life builds trust, emotional connection — and ultimately helps you sell.

You'll find out

Why simply posting final images is not enough to stand out or grow.
That people don’t connect with brands — they connect with stories and personalities.
How showing behind-the-scenes, your creative process, and your daily life boosts engagement.
Why it’s important to find the balance between personal and professional content.
That Instagram is both your portfolio and your personal brand — and it should reflect both.
Why it’s okay to keep old posts if they reflect your growth and authenticity.
How to use stories for casual updates and feed posts for more curated work.

Key takeaway:
Your Instagram is not just a gallery — it’s your brand in motion. Let people see who you are, not just what you create. Personality sells. Authenticity builds trust. And consistency in sharing both your work and your world is what helps you grow.