6 Week Program for a Clear Career Path in the Beauty Industry
How to Land High-Profile Projects, Work with Elite Clients, Get Featured in Top Magazines, and Elevate Your Career
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This mentorship is for you if you are:
Aspiring makeup artists and/or hairstylists
Makeup artists just starting their beauty careers, looking for guidance and skills to grow. Artists with big dreams of traveling the world and working in fashion, commercial, and with celebrities.
Professional artist ready for the new step
. If small-town salon work doesn’t fulfill your ambitions and you’re striving for something greater, it’s time to make a move.
Freelancers Seeking Growth
Freelance makeup artists and hairstylists aiming to enhance their portfolio, build their client base, and improve their personal brand.
Mentorship Program by Mari Shten
Building a Clear Career Path in the Beauty Industry: How to Land High-Profile Projects, Work with Elite Clients, Get Featured in Top Magazines, and Elevate Your Career
WEEK 1 —MAKE UP RESET: SITUATION ANALYSIS, GOAL SETTING, KEY GROWTH DECISIONS & NEW STRATEGY
Introducing the course, outlining goals, and focusing on the mindset shifts necessary for personal and professional growth.
This session is designed to give you clarity, motivation, and actionable tools to approach the course and your career—with intention and determination. We go deep into a goal setting and step by step action plan.
What We’ll Cover:
Course Overview: A detailed breakdown of the program’s structure, topics, and objectives to set you up for success.
Mari’s Story: Gain inspiration from Mari’s journey, challenges, and key strategies that helped her build a thriving career.
Setting Goals: Learn how to define clear, actionable goals and create a roadmap for personal and professional growth.
Mindset Techniques.
My personal goal-setting framework
and building long-term relationships
Flying to Paris and attending Fashion Week on day 2 – strategy and execution analysis
Step-by-step breakdown: How to achieve results quickly
Samples of outreach messages to agencies
and industry professionals
Examples of negotiation strategies
and client conversations
WEEK 2 —PORTFOLIO POWER: HOW TO ATTRACT HIGH PAYING CLIENTS
This week focuses on building a professional portfolio and developing a strategic career plan to help you stand out in the competitive beauty industry. Learn how to showcase your unique artistry and position yourself as a sought-after makeup artist.
By the end of this week, you will have a clear understanding of exactly what your portfolio needs and the tools to create a standout portfolio that sets you apart as an incredible artist.
What We’ll Cover: Building Your Portfolio & Website:
Learn how to curate a portfolio that reflects the artist you aspire to be.
Understand the types of images that resonate with clients, agencies, and brands.
Tips for selecting and organizing your best work to tell a cohesive story.
Personal Branding:
Define your unique identity as a makeup artist and how to communicate it effectively.
Explore ways to enhance your online and offline presence to attract the right opportunities.
Career Planning: Learn how to align your portfolio and branding with your long-term aspirations.
How to film your work
Creating behind-the-scenes content that works for you
Makeup artist setup: My Amazon shopping list
for a professional kit
High-end portfolio checklist
My Top 5 Tips for Makeup Artists
A practical guide based on common mistakes and personal insights
This lesson is designed to help makeup artists build a standout personal brand and effectively use social media to grow their careers. This will help makeup artists to boost visibility, attract more clients, and turn their social media platforms into powerful career tools.
What You’ll Learn:
How to define your unique brand identity as a makeup artist.
Tips for creating engaging content that attracts clients and brands.
Simple strategies to grow your social media following and increase engagement.
Insights on collaborating with brands and monetizing your online presence.
By the end of this week, you’ll have a clear vision of how to build a standout portfolio that reflects your unique artistry, showcases your skills, and positions you for the opportunities you aspire to achieve.
Example messages for reconnecting with past clients
and building long-term relationships
Case Study: How I booked a $4,000 shoot
earning more in a niche market
Content strategy
A posting plan tailored for makeup artists
Personal branding worksheet
Define and refine your unique brand identity
WEEK 4 —STRATEGIES TO BOOK YOURSELF SOLID FOR MONTHS
Week 4 focuses on the power of mindset and action in driving success. You’ll learn how to identify limiting beliefs, shift your perspective, and take the exact steps to create more value in your work, become the artist you aspire to be, and follow the proven strategies I’ve used to grow my career and achieve success.
By the end, you’ll have the tools to transform your thinking, overcome obstacles, and create a mental foundation for long-term success. A growth mindset isn’t just a way of thinking - it’s a way of becoming your best self.
What You’ll Learn: 1. Mindset & Business Approach • The difference between a hobbyist and a booked-out professional • How to position yourself as an in-demand artist • Understanding your ideal client (red carpet, editorial, bridal, private clients, etc.) • Setting clear goals and mapping out a career path • Defining your unique selling point (USP)
2. Pricing & Business Structure • How to charge what you’re worth and attract high-paying clients • Structuring your services and rates for sustainability • Handling deposits, contracts, and cancellation policies professionally • Offering VIP packages or retainer agreements for steady income
3. Booking Strategies & Availability Management • The power of strategic scheduling: batching clients and peak season prep • Creating demand by limiting availability • Leveraging word-of-mouth marketing • Utilizing assistants or a team to scale your business
4. Leveraging PR & Media for More Visibility • Getting featured in magazines, blogs, and industry publications • How to collaborate with brands for credibility and exposure • Positioning yourself as an expert through interviews and masterclasses
5. Client Experience & Retention • Delivering a luxury experience to keep clients coming back • Personalization strategies: remembering preferences, follow-ups, and thank-you notes • Upselling and cross-selling (products, add-ons, memberships) • Turning one-time clients into loyal, repeat customers
How to Raise Your Rates
without losing clients
Upcharge Strategy
Additional services you can monetize
Pricing Breakdown
What I charge for — and what I don’t
Brand Collaborations:How to receive free makeup and PR packages
from beauty brands
WEEK 5 —OPENING DOORS: ENTERING THE ELITE LEVEL OF THE INDUSTRY, WORKING WITH CELEBRITIES AND TOP BRANDS
This week focuses on the art of building meaningful, long-lasting relationships within the beauty industry professionals and beyond. Networking and collaboration are key to growing your career as a makeup artist, and this lesson will teach you how to establish connections that open doors to exciting opportunities.
By the end of this week, you’ll have the confidence and skills to build a strong professional network, create opportunities through collaboration, and establish yourself as a trusted and respected artist in the industry. You will have all the tools for success and samples of into letters, emails and newsletters.
What You’ll Learn: • Understanding Beliefs: Discover how your beliefs shape your actions, decisions, and results. Learn to identify and challenge limiting beliefs that may be holding you back. • Growth vs. Fixed Mindset: Gain a clear understanding of the key differences between a growth mindset (embracing challenges and learning) and a fixed mindset (avoiding risks and fearing failure). • Developing a Growth Mindset: Practical strategies to reframe challenges as opportunities for growth. • Strategies to attract new clients and turn them into loyal, repeat customers. • STEP by STEP how to get into fashion week shows and work at the red carpet events. • Create a luxury personal brand: Learn how to present yourself as a High end makeup artist
Personal Experience from the Met Gala and Oscars to Fashion Week
How I gained access to every major exclusive event
Client Retention
Proven strategies to keep clients coming back
WEEK 6 —BUILDING YOURSELF AS BUSINESS: BUILDING A TEAM, HIRING AN ASSISTANT, AND WORKING WITH AGENCIES
In this closing lesson, we focus on the essential tools and strategies needed to turn your passion for makeup into a successful and profitable business. Whether you’re just starting out or looking to refine your approach, this session will empower you with the knowledge and skills to build a sustainable, high-level career.
Business Foundations: • Learn how to set up and structure your makeup business for long-term success. • Essential tools and systems to manage bookings, finances, and operations effectively.
Pricing Your Services: • Strategies for setting competitive rates that reflect your expertise and value. • How to negotiate confidently and ensure profitability in every project.
Booking Celebrity Clients: • How to position yourself and network to attract high-profile clients. • Insights into working with agencies, publicists, and celebrity teams. • Building trust and maintaining professionalism to secure repeat bookings.
LLC vs. S-Corp vs. Sole Proprietor – what’s best for a makeup artist
Understanding Business Structures
Deal memos, invoices, and tax considerations
Financial Essentials
Collaboration Guide
How to effectively work with other professionals
PR & Publicity Manual
How to work with a PR agent to elevate your career.
Over the course of 6-week, you will attain:
Tailored Portfolio Development
Upgrade in Communication Skills
Strengthened Social Media Strategy
Advanced Career Growth Plan
Personalized Support and Guidance
(with Professional Growth and Elite Mastery plans)
20 years in business 5000+ clients, not a single unsatisfied NY/Milan/Paris FW, Oscars,MET Trusted by celeb’s & top brands
In this mentorship program, Mari will share the secrets of her success in the competitive beauty industry and provide invaluable insights into business strategies, helping you achieve results faster and with greater ease.
Experience at New York, Milan & Paris fashion weeks
Access to all recorded classes. available for 4 months.
Access to the WhatsApp group chat with all the participants (Communication with other students, sharing additional information or inspiration. No detailed answers directly from Mari).
Homework will not be reviewed. Without live calls
Access to all live recorded classes for 12 months.
Access to the WhatsApp group chat with all the participants. A dedicated chat where you can ask me any questions and receive detailed answers.
+ Weekly 6 live calls offer a unique opportunity to connect, learn, and gain insights directly from me.
Private weekly one on one call with me to review assignments, receive feedback, and ask any questions.
Premium support. Text me directly any questions
+ 2 follow up calls after the program, within 2 month
$ 3200 $ 2890
Elite Mastery
$ 2200 $ 1890
315$/month
148$/month
482$/month
Professional Growth
Access to all live recorded classes for 6 months.
Access to the WhatsApp group chat with all the participants. A dedicated chat where you can ask me any questions and receive detailed answers.
+ Weekly 6 live calls offer a unique opportunity to connect, learn, and gain insights directly from me.
You will move from a dead point, break through the glass ceiling
and take responsibility for achieving your goals
Your results
if you complete tasks responsibly
Make your best work in your portfolio
Will organize a shoot with a team
Raise your prices
You will learn to work with higher-level clients. Begin to build a path to working less and not having a drop in income
Repackage your portfolio, self-presentation
Review your sales, price list, communication with clients and attitude to work
Reach out to people on your networking list
Makeup artists, photographers, start your way to getting into closed events and fashion weeks
make an advance payment to lock in the price and place in the mentorship
Rebecca Gas
Make Up Artist
It's all because of you. You gave me the direction: what to look at, what to pay attention to, what kind of picture to pick...
Rafael Pita
Make Up Artist
Mari Shten is one of the best makeup artists I know.
Extremely talented, very open-minded and thoroughly modern which means she knows how to hold back or go full force depending on what is asked of her.
I believe she can do many things and inspire anyone. She often has had that effect on me.
Hilla Branthol
Photographer
Girl you're such an inspiration! I've been in awe of you and seeing you soar all these years.
You are such a leader, so excited to see you stepping into this more! Get it
Brenda
Make Up Artist
Assisting Mari has been a wonderful ongoing growing experience as an artist.
I’ve learned so much from how to pack my makeup kit, how to prep the talent’s skin, how to do touch ups on set and much more by having the opportunity to observe her professional skills with the makeup brush but also in interacting with the other creatives on set.
I’ve become a stronger professional under her mentorship.