This session is designed to give you clarity, motivation, and actionable tools to approach the course and your career—with intention and determination. We go deep into a goal setting and step by step action plan.

By the end of this week, you will have a clear understanding of exactly what your portfolio needs and the tools to create a standout portfolio that sets you apart as an incredible artist.

What We’ll Cover:
Building Your Portfolio & Website:

1. Learn how to curate a portfolio that reflects the artist you aspire to be.
2. Understand the types of images that resonate with clients, agencies, and brands.
3. Tips for selecting and organizing your best work to tell a cohesive story.

Personal Branding:

1. Define your unique identity as a makeup artist and how to communicate it effectively.
2. Explore ways to enhance your online and offline presence to attract the right opportunities.

Career Planning: Learn how to align your portfolio and branding with your long-term aspirations.

What You’ll Learn:

1. How to define your unique brand identity as a makeup artist.
2. Tips for creating engaging content that attracts clients and brands.
3. Simple strategies to grow your social media following and increase engagement.
4. Insights on collaborating with brands and monetizing your online presence.

By the end of this week, you’ll have a clear vision of how to build a standout portfolio that reflects your unique artistry, showcases your skills, and positions you for the opportunities you aspire to achieve.

By the end, you’ll have the tools to transform your thinking, overcome obstacles, and create a mental foundation for long-term success. A growth mindset isn’t just a way of thinking - it’s a way of becoming your best self.

What You’ll Learn:
1. Mindset & Business Approach
• The difference between a hobbyist and a booked-out professional
• How to position yourself as an in-demand artist
• Understanding your ideal client (red carpet, editorial, bridal, private clients, etc.)
• Setting clear goals and mapping out a career path
• Defining your unique selling point (USP)

2. Pricing & Business Structure
• How to charge what you’re worth and attract high-paying clients
• Structuring your services and rates for sustainability
• Handling deposits, contracts, and cancellation policies professionally
• Offering VIP packages or retainer agreements for steady income

3. Booking Strategies & Availability Management
• The power of strategic scheduling: batching clients and peak season prep
• Creating demand by limiting availability
• Leveraging word-of-mouth marketing
• Utilizing assistants or a team to scale your business

4. Leveraging PR & Media for More Visibility
• Getting featured in magazines, blogs, and industry publications
• How to collaborate with brands for credibility and exposure
• Positioning yourself as an expert through interviews and masterclasses

5. Client Experience & Retention
• Delivering a luxury experience to keep clients coming back
• Personalization strategies: remembering preferences, follow-ups, and thank-you notes
• Upselling and cross-selling (products, add-ons, memberships)
• Turning one-time clients into loyal, repeat customers

By the end of this week, you’ll have the confidence and skills to build a strong professional network, create opportunities through collaboration, and establish yourself as a trusted and respected artist in the industry. You will have all the tools for success and samples of into letters, emails and newsletters.

What You’ll Learn:
• Understanding Beliefs: Discover how your beliefs shape your actions, decisions, and results. Learn to identify and challenge limiting beliefs that may be holding you back.
• Growth vs. Fixed Mindset: Gain a clear understanding of the key differences between a growth mindset (embracing challenges and learning) and a fixed mindset (avoiding risks and fearing failure).
• Developing a Growth Mindset: Practical strategies to reframe challenges as opportunities for growth.
• Strategies to attract new clients and turn them into loyal, repeat customers.
• STEP by STEP how to get into fashion week shows and work at the red carpet events.
• Create a luxury personal brand: Learn how to present yourself as a High end makeup artist

Business Foundations:
• Learn how to set up and structure your makeup business for long-term success.
• Essential tools and systems to manage bookings, finances, and operations effectively.

Pricing Your Services:
• Strategies for setting competitive rates that reflect your expertise and value.
• How to negotiate confidently and ensure profitability in every project.

Booking Celebrity Clients:
• How to position yourself and network to attract high-profile clients.
• Insights into working with agencies, publicists, and celebrity teams.
• Building trust and maintaining professionalism to secure repeat bookings.